And finally, we have user-created playlists, which anyone (including you!) can make. There are also branded playlists curated by record labels, companies, and influencers. Then there are the purely algorithm-driven, personalized playlists, like Discover Weekly and Release Radar. Other Spotify-owned playlists start with big data and are then sorted and perfected by Spotify employees. The most popular playlists (like RapCaviar) are curated by their in-house team, and are obviously the most coveted features. Another third of listening time happens on user-generated playlists.
Spotify-curated playlists are responsible for about a third of all listening time on the platform, and over half of those listens come from algorithmic playlists. With over 4 billion of them on Spotify alone, you have a great opportunity as an artist to connect with super-niche audiences who truly dig your music and want to support you. There’s no arguing that people love and trust playlists for music discovery.
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